packaging rebranding

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How a packaging rebrand impacts consumer behavior

2023年5月23日 — A packaging rebrand has the power to transform how consumers perceive a product. By carefully crafting visual elements, typography, and imagery,...
Restyling or Rebranding? The challenge of packaging ...

From wine labels to packaging for gourmet products, this strategy involves a careful update of the design, adapting it to current market trends and maintaining...
Rebranding Your Business and Packaging Design

When tackling the issue of rebranding your packaging, don't be afraid to test multiple versions of the new designs to ensure the new idea is indeed balanced.
What to learn from Tropicana's packaging redesign failure?

Tropicana's 2009 packaging redesign failure is one of the most interesting case studies about branding through packaging design.
How to Rebrand a Product, starting with it's Packaging

Start with internal PR. Set up meetings within the team for the new rebranding products. Show them the new creatives and marketing material and find out if they...
How to plan a packaging rebrand

2022年1月26日 —

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