The word "soft" in this context implies a lack of resistance or firmness, suggesting that the person is easily influenced or taken advantage of. The phrase has...
If you say that someone is a soft touch or an easy touch, you mean that they can easily be persuaded to lend you money or to do things for you. [informal].
Product variety is complete, good quality and inexpensive, the delivery is fast and transport is security, very good, we are happy to cooperate with a reputable company!