2023年8月2日 — Simply put, MMM is like a marketing detective that sifts through piles of historical sales and marketing data and uses statistical analysis to...
2024年5月1日 — MMM involves performing a statistical analysis using multiple linear regression to highlight the relationship between sales or conversions and...
Media mix modeling (MMM) is a statistical analysis that utilizes aggregated data to measure a wide range of marketing activities to determine their impact...
2023年6月29日 — How Does MMM Work without Tracking People? MMMs are top-down econometric models that attempt to identify patterns in historical data. These data...
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